Asian audience, Aussie roots

Brand Strategy | Brand Creation | Brand Identity | Brand Architecture | Portfolio Strategy | Naming | Brand Development | Packaging Design | Artwork | Production

Carinya was launched as a new classic, contemporary, Australian wine brand into China, where wine popularity is growing year on year with the younger middle class. The packaging was designed across all tiers of the portfolio with the signature flagship shiraz selling out on first release.

If you’d like to know more about any of these projects, we’d love to hear from you.