In the dessert category, we have seen a big trend towards branded menu items with a particular focus on those brands that are familiar to consumers. As such, an indulgent MILKYBAR and AERO product was developed to be used as an ingredient in various dessert applications. These two branded products will be launched by Nestlé Professional and sold into venues such as QSRs, bakeries, drink kiosks and cafés.

Our task was to leverage the familiarity and nostalgia of the Aero & Milkybar brands within the Australian market and deliver on appetite appeal to increase trial within commercial businesses.

For more information, Inside FMCG uploaded an article about the new mixers.. Click HERE to read.