The masterpiece in making

Brand Positioning | Brand Architecture | Portfolio Strategy | Packaging Design | Brand Framework | Stakeholder Engagement

Global company Iffco, approached us to help define their international bakery brand ‘PRISTINE’. As part of our journey, given the numerous countries, channels and categories in which the brand exists, we created a consistent PRISTINE brand identity, redefined the brand positioning and streamlined the brand architecture to help set standards across all touchpoints.

With the unveiling of PRISTINE’s global guidelines, it’s exciting to witness our Value Proposition being actualised.

Kudos to Afife Cetin for her remarkable efforts in collaboration with Kim Tang from our outstanding agency AKA Brand Design.

Alessandro Timpano - General Manager / Marketing Culinary, IFFCO

If you’d like to know more about any of these projects, we’d love to hear from you.