Aero Bar Shape

Developing a new bar shape for the Australian and NZ markets.

With the launch of Cadburys bubbles imminent in the Australian market, Nestlé decided to update the Aero bar shape and packaging to be more contemporary and in line with the Aero brand positioning.

We worked closely with the Nestle technical team creating various options for consumer testing, resulting in a bar that was not only more aligned to Aero’s brand essence but made it far more contemporary and portionable to the consumer.

Aero Bar Bubbles
Aero Bar Sizes
New Aero Bar Package