Allens packaging

Reinvigorate the Nestlé Allen’s brand to be the stronghold driving force within the confectionery category.

In light of growing consumer awareness around sugar and artificial colours & flavours, we had to tackle head on the health/nutrition platform by repositioning and evolving the packaging design. A simple naive illustration and typography style were used to create more natural themes and to promote the products permissibility, making it more relevant to today’s Aussie parents & kids.

This is after all the iconic brand that we all know and love. A little bit of fun since 1891.

Allens Packaging Design
Allens Branding
Allens Designs
Allens Characters
Nestle Allens packaging designs

Simplified graphics and the use of bold colour was the fresh approach given to the heritage allen’s range.

Minties Branding
Allens heritage range branding