Nescafe Menu Brand Design

New coffee culture cues were used to evolve the packaging design to meet with global requirements.

We took into consideration every touch point within the pack to make sure that the whole look and feel was consistent with the more modern approach they were looking for. This included introducing cues from new coffee culture whilst retaining the authentic Café cues that signal quality coffee.

Nescafe Cafe Menu packaging design

As part of the exploration, we looked at different segmentation and architectures that allowed for varying levels of brand blocking on shelf to really give Café Menu category stand out and to be the no 1 choice of its loyal consumers and coffee lovers alike.

Cafe Menu Brand Blocking
Multiple packaging
Nescafe Packaging