Uncle Tobys Gourmet Temptations Packaging Design

Breaking convention in oats with new news about Uncle Tobys Gourmet Temptations

This was a exciting challenge, we had to make a radical change and really stretch the point of difference to stand up against our number one competitor at the time – Quakers.

We gave the brand and packaging a fresh new look with the use of appetizing fruit & nut imagery, interesting flavor combinations and appealing food cues. We also played with the ratio of the Uncle Tobys so as to give this product a clear reason to believe and its own unique positioning amongst the range.

Gourmet Temptations Oats Design
Gourmet Temptations Oats Branding
Uncle Tobys Brand Design