Create disruption to the category and remain inherently Red Rock Deli.
This new range of Sweet Potato Crisps presented an opportunity to deliver an innovative product with a unique taste and a sensory experience that only Red Rock Deli can provide. Our challenge was to deliver a pack design that communicated the unique range of flavours as research showed that current sweet potato products were disappointing and failed to deliver on taste or quality.
We opted for a sophisticated design that conveyed the premium, deli inspired nature of the product as well as highlight the use of natural seasonings. We developed a central variant panel to make a strong visual statement, reinforcing the real ingredients used in each product and further enhanced the design with stylized food photography. Bold variant colours and distressed typography combine to bring the deli inspired piece to life. It was designed with a matte black finish, which underpinned the designs quality credentials.
In delivering a sophisticated, adult inspired pack design, we took the superior snacking experience to the next level; pushing the Red Rock Deli brand into the ultra premium space.