Sun Rice Street Snack Brand Design

Exciting flavours, fresh ingredients and on the go convenience was brought to life with the new Street Snacks Ready Meals range.

Using urban street style as a platform, we developed a look and feel for the packaging that complemented the brand and its unique take-away style packaging. Product photography and bold variant colours combined to disrupt on shelf, whilst the convenience message was driven through a strong ready in 60 seconds call out.

The launch of SunRice Street Snacks has been a great success, recently being voted by consumers as product of the year 2016 РAustralia’s favourite hot snack.

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