Enticing consumers on a new journey of taste discovery, Red Rock Deli Gourmet Crackers offers a sophisticated new twist on the entertaining cracker.

The newest addition to the Red Rock Deli portfolio, Gourmet Crackers offers a deliciously light and crispy cracker that pairs perfectly with premium cheeses and dips.

For the packaging, the aim was to create a design that reflected Red Rock Deli’s signature style whilst communicating the new cracker format. To do this we used contemporary food photography to bring the flavour and cracker proposition to life, whilst indulgent lifestyle photography features on back of pack (as seen below) to speak to the cracker usage occasion. Subtle metallic touches are also used throughout to tastefully nod to the premium nature of the product.