Following the successful launch of Red Rock Deli's Chef Series in 2021, we were asked to create a design for the brand’s newest collaboration in the series, with Chef Poh Ling Yeow.

This project required a design system that clearly and beautifully brought to life the new range, showcasing the flavours and authenticity of Poh’s signature dishes, whilst also featuring the key ingredients to drive appetite appeal.

The result celebrates the collaboration between Red Rock Deli and Poh, a reimagining of authentic Asian dishes to deliver a new and enlivening taste discovery.