Primo has launched an exciting new range of tasty meat protein snacks - Primo Air-Dried Salami Sticks. Proudly made with the highest quality ingredients, the design needed to feel engaging and playful, whilst clearly calling out the key benefits of this delicious new snacking offer.

AKA Brand Design created a design putting taste appeal front and centre, helping communicate the brands greatest differentiator - outstanding flavour and quality protein that only Primo can deliver. Made with 100% Australian Meat and no artificial colours or flavours, this new range is the perfect full flavour, hunger busting grab and go protein snack.