In order to achieve growth and reinvigorate the brand, Bundaberg asked us to develop a new design that would showcase their use of real ingredients and leverage their traditional craft brewing process.

The team designed a new label, with a unique shape, proudly combining the Bundaberg brand with real photography. Applied to the iconic stubby bottle across the entire portfolio, it provides a cohesive range, that enhances its craft brewing credentials. Sold & distributed locally and in over 44 countries around the world.