AKA Brand Design

THE JOURNAL

DORITOS BITES INTO THE BISCUIT CATEGORY

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PepsiCo's Doritos brand has crossed into the biscuit category with a new product called Doritos Crackers.

The corn chip brand is now playing in the 'bite-sized crackers' space with sleek black boxes of biscuits that are oven-baked rather than fried.

The cartons, which were designed by Periscope and AKA, feature embossing and raised edges around the logo and biscuit imagery.

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Platypus Graphics was commissioned for the printing.

The design bring a modern edge to the category, with millennials its target audience.



Read more at http://www.packagingnews.com.au/food/doritos-bites-into-the-biscuit-category#AoETvqU8vKC3dmh5.99