AKA TURNS VISION FOR EXPANSION INTO SOUTH EAST ASIA INTO A REALITY
Asian consumers have always been important to western brands - but now they are vital. For a brand to even survive, let alone thrive, in a global market, an understanding of Asian consumers must be built into its strategy, design, innovation and activation.
AKA have responded to the needs and requests of their long term clients and expanded our offer into 3 of the 5 biggest ASEAN markets - Singapore, Thailand and the Philippines.
Steve McGinnes is based in Singapore, and with his team, he is leading the expansion in this region. Steve is a highly experienced figure in the Asia branding and design field and he brings a wealth of expertise, credibility and senior connections.
‘Our incredibly talented central design hubs are supported by on the ground insights and client liaison in our key markets. This makes us more agile, locally relevant and adaptable, whilst also ensuring consistent high quality outputs. It’s a smarter, faster, more value delivering way of working versus the traditional, outdated model” says Steve. ”It’s very exciting to be part of building the future"
Austin Marsden, AKA Founder adds “AKA have been working with clients across South East Asia for a number of years. We recognise the increasing importance of these markets to them - and to our Australian clients. Hence now is the time to put feet on the ground there too. By appointing a ‘heavy hitter’ like Steve, we don't just ensure the highest quality of thinking and creativity, but we also demonstrate our commitment to these markets".
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T +65 9643 2060