THE SWEET TASTE OF KIT-KAT IS PURE GOLD
We have been involved with range extension designs for the Kit-Kat brand in Australia for some time. So to read that confectionery giant Nestlé has decided to keep KitKat Gold in its product portfolio for Australia following phenomenal demand from consumers is great news.
Below is an article from Inside FMCG Australia for more details.
KITKAT GOLD TO REMAIN ON SHELVES IN AUSTRALIA
Confectionery giant Nestlé has decided to keep KitKat Gold in its product portfolio for Australia following phenomenal demand from consumers.
Since its launch last August, the chocolate maker has seen overwhelming demand for the limited edition white chocolate covered wafer fingers.
“The reaction we received from our fans has been absolutely phenomenal. KitKat Gold has sent chocoholics into a frenzy – it’s like nothing we’ve seen before,” Nestlé Confectionery marketing head Anna Stewart said.
“We attracted the attention of chocolate lovers across the world, with fear of missing out leading to bids of almost A$200 per block on eBay. You asked, and we listened – we’re delighted to announce that KitKat Gold will remain on shelves. Aussies can continue taking a well-deserved and deliciously caramelised break from their busy day.”
Consumers have been calling for the chocolate maker to keep the limited edition bar.
“Please don’t get rid of the KitKat Gold bar, it’s honestly the most amazing chocolate I’ve ever had” – Facebook user Nicole commented on KitKat’s page.
“Best KitKat ever! I love a regular KitKat. But this is Gold! Not too crazy just scrumptious subtle flavour that has enough of a twist to be totally awesome. Please make this permanent.” – another user Mair said.
KitKat Gold 170g block is sold for RRP A$5.19 in grocery stores nationwide, while the medium 45g bar is available exclusively at Woolworths for RRP A$1.99. The 65g share bar is available for RRP $2.49 at 7-Eleven.