AKA Brand Design

THE JOURNAL

AKA INFUSES PREMIUM FEEL TO NEW SUNRICE RANGE

 
Sunrice Fusions_Cover 4 .jpg

AKA Brand Design has partnered with SunRice for the branding and packaging design of its latest Infusions range, using variant bright colours and a natural back- ground to ensure strong shelf standout.

For more details see the below article from PKN PACKAGING NEWS JULY/AUGUST 2019

THE GOLDEN TOUCH

Premium cues with hints of gold are leading the packaging design trends across a range of food and beverage products. PKN speaks to four design agencies on how product packaging went from screen to shelf.

AKA INFUSES PREMIUM FEEL TO NEW SUNRICE RANGE

The Sydney-based agency was tasked with communicating to consumers the quick and easy way to add grains and flavour to their diet with the new premium microwave rice product.

AKA Brand Design creative director Austin Marsden says the branding and messaging tie back to the larger SunRice range, and ensured the delivery of a cohesive product variety.

“Using the split colour on pack and overhead photography allows the product to stand out as a new offer from SunRice and clearly differentiates it from the existing core offering,” says Marsden.

“Also, using the fork as a device to split the bowl helps communicate the product usage as a stand alone snack or as a healthy meal with a protein.”

Consumers are guided by the hero imagery on pack with serving and protein suggestions, which is accompanied by scattered fresh ingredients to reinforce the natural cues of the product.

The use of soft, doypack [stand-up pouch] format allowed for a good visual area to design, says Marsden, and was combined with a quality print process.

“The consistent buff paper colour and texture was used to clearly link it to the existing health and well being range,” he says.

“Contrasting bright colours were used to ensure shelf standout, create clear differ- entiation within the range, and give clear flavour cues for consumers.”

The SunRice Infusions range is being distributed in supermarkets and retailers around the country.

Source PKN PACKAGING NEWS

 
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