AKA Brand Design

THE JOURNAL

RED ROCK DELI'S NEW PREMIUM FLAVOURS

 
RRD Limited Edition Fusions_Inside.jpg

We love working with Pepsico on their Red Reck Deli portfolio of premium potato chips. There has been a recent launch of two new limited edition flavours and we’re proud to have created the designs for both of these. We visualised and designed the packs, art directed the photoshoot, followed up with our high-end retouching to deliver two delicious looking packs!

For more details see the below article from C&I Convenience and Impulse Retailing

FEED YOUR CURIOSITY WITH RED ROCK DELI’S NEW PREMIUM FLAVOURS

Red Rock Deli, renowned for its premium products and innovative flavour combinations is introducing a Limited-Edition Fusion range of potato chips, Thai Red Chilli and Creamy Coconut and Steak and Chimichurri.

“Red Rock Deli is all about developing flavour combinations that engage all the senses. Our new Limited-Edition Fusion range gives consumers the opportunity to feed their curiosity with new and exciting flavour innovation.” said Lauren Mather, Senior Brand Manager at Red Rock Deli.

The launch of the Fusion range is being supported with a variety of digital, social and in store support, along with the curation of exclusive dining events inspired by the Limited-Edition flavours. Held across five months, Red Rock Deli will host exclusive pop up dining experiences with five secret chefs. The details of each Secret Supper will be kept a mystery. Starting with a secret alert, guests will be informed of the location before being taken on a curious journey to a unique, hidden venue for an intimate and immersive dining experience.

The Limited-Edition Fusion range is available in both 150g and 80g pack, from Coles, Woolworths, Independent Supermarkets and select P&C stores. RRP. $4.49.

Source www.c-store.com.au
Article by Lucy Barrett

 
AKA