NESTLÈ CPW EUROPEAN BIO RANGE

Over the past few years we have had the opportunity to work with Nestle CPW Switzerland on some of their global cereal brands including Fitness/Nesfit, Lion, Chocapic, Cheerios and Nesquik. Various projects have included the following:

- Research concepts for various countries such as Mexico, Turkey, Poland and UK

- Innovation concept development for a new global cereal brand 

- Re-design of the Kid’s BIO (Organic) range across Lion, Chocapic, Nesquik and Cheerios

- Implementation of global master artwork for the wholegrain communication across the Fitness portfolio (core cereal flakes, granola, BIO, cereal snack bars)

- Range extensions (new variant launches and BIO products)

We worked closely with the Switzerland team across the above projects using the time difference to our advantage to facilitate quick turnaround when required. Even though we were situated on the other side of the world, distance was not an issue as constant communication was maintained via email, conference calls and even WhatsApp. Our history and expertise working with Nestle CPW Australia put us in good stead to easily take on the global projects with minimal confusion or added complexity.