When our client, George Weston Foods, had a fantastic opportunity to build the Abbott's Bakery premium portfolio with new and exciting NPD, they came straight to us to help develop the packaging.

 George Weston Foods recognised an opportunity to create a meal destination within the aisle that captures the shoppers desire for a little specialness at home. Targeting the brand's key consumer group of Adventurous Foodies - Abbott's Bakery Pizza Crusts and Flat Breads were launched.

 We worked with GWF to ensure the pack design delivered on its premium positioning, uniqueness in the category and delicious appetite appeal while still maintaining a strong link to the Abbott's Bakery look and feel.