Five AM is the first company to introduce an innovative paper-based packaging format for their range of yoghurt products in the Australian market. We had the privilege of bringing this packaging and point-of-sale (POS) launch to life.

With a strong commitment to sustainability and a goal to reduce plastic waste, this new paper tub format effectively communicates its eco-friendly message. The POS materials and on-pack messaging utilise clear visual and language cues, emphasising the removal of single-use plastics.

Additionally, the inclusion of a QR code allows customers to explore the full story behind Five AM's sustainability efforts, making the core message stand out on the packaging and reiterating the brand's commitment and innovation in this area.

Images below sourced from: LinkedIn