The new Red Rock Deli Chef Series created in collaboration with chef Colin Fassnidge reimagines restaurant quality flavours onto the brand’s signature potato chip. 

The delicious new flavours were inspired by three of Colin’s signature dishes with AKA tasked to create a pack design that would showcase the Red Rock Deli Chef Series collaboration and encourage consumers to step inside the kitchen; providing a brand flavour experience like never before.

From the outset we knew that bringing the Red Rock Deli x Colin Fassnidge flavour journey directly onto the packaging was key, as it highlights the connection that makes this range so special. We did this by creating a culinary inspired sub brand treatment for the Chef Series, underpinned by Colin’s signature to highlight the collaboration front and centre in the Red Rock Deli central panel. Mouthwatering food photography, combined with a call to action on front of pack enticing consumers to step inside the kitchen, was just a taste of things to come.