Smith’s, the nations oldest and most iconic chip brand is celebrating its 90th birthday. As Australia’s favourite chip brand for almost a century, Smith’s has been a pantry staple and mainstay at BBQ’s, picnics and parties for over 90 years.

To mark this milestone, AKA Brand Design worked closely with the Smith’s team to create a special 90th birthday pack design that celebrated the brands rich history as Australia’s favourite chip. The design features across all of Smith’s iconic flavours in both Crinkle and Thinly Cut, with five
fan-favourite limited edition flavours also released in honour of this very special occasion.

Smith’s 90th Birthday packaging and Limited Edition flavours are available now in stores nation wide.