We are proud to partner with Smith’s again to bring to life the packaging for their latest Limited Edition flavour - Steak & Onions.

AKA was tasked with creating a fun, eye catching pack that represents Australia Day whilst still being recognisably Smith’s. To do this, AKA created bespoke illustration and art directed the food photography that was then combined with the iconic Smith’s crinkle chips and diamond pattern.

Grab 'em now for your Summer BBQ!